photos
Michel Tremblay
Prototype design and rollout for a chain specialized in teeth whitening treatments. The new concept propose a new paradigm for a dental treatment facility that positions the BriteSmile experience as a lifestyle choice as opposed to a dental procedure. Mandate for Brite-Smile included in-store communications and identity. This ensured seamless visual integration between the 2D and 3D worlds, and created a powerful brand message and store identity.